City Council Political Race Campaign Stratedgy Video Series : Kimberly Holiday

With Kim we created a series of videos that were released throughout the duration of the campaign covering different topics and calls to action. Each call to action was an umbrella to end goal of winning the election. Each video post we made on facebook elevated the engagement in each post by 800% vs text only posts and +500%. The end result was Kimberly winning the election. All reach was organic with no paid adds. 

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